LO4: Presenting product to an audience to gain feedback

TO GAIN FEEDBACK WE SENT A SAMPLE OF OUR AUDIO TO PEOPLE THAT FIT WITHIN OUR 16-24 YEAR OLD DEMOGRAPHIC (C2DE SOCIAL GRADING), THIS WOULD GIVE US AN ACCURATE REPRESENTATION OF HOW THE AUDIENCE WOULD RECEIVE THE AUDIO TRAIL SHOULD IT GO INTO PRODUCTION.

From the feedback it is clear that our radio trail has been a success with our audience as we have received a positive response from the sample demographic, this shows how our research has benefitted the construction of our radio trail as the codes and conventions we have researched have been incorporated into our audio trail . Some of the feedback we received stated that we should possibly include more features of the show as to further entice listeners and reiterate the fact that the show is local - to make amendments to this we added extra dialogue stating that there was going to be more features within the show such as interviews ,weather and gossip features which makes it conventional of a magazine talk show.

The only feedback we did not act upon from our audience is mentioning that the show is local as I believe this would be made obvious in the rest of the show should they tune in - having to say that the show is local would for me by pass the point of including codes and conventions as you would be directly telling the listener what they should be able to pick up on in the main body of the show.

Apart from the above discrepancies , our audio trail proved to be successful with our sample of the demographic which suggests that should this go into production it would attract the right demographic based on the content and editing techniques

LO2: Scripted Voice overs

EXT: BIRD SOUND 

NARRATOR: The mountainous range of Cairngorms in the eastern Highlands of Scotland boasts some of the countries most spectacular scenery, from the dramatic fog ridden valleys  to Loch Garden which come the summer months is alive with imposing ospreys nesting in the surrounding tree tops.

As expected,  this area of natural beauty is popular with locals and tourists alike and has over the years become a hive of some of the nations favoured wildlife. The forest of Abernethy spans across nearly 32,000 acres, a green expanse littered with towering pine trees which has become a popular destination for those eager to spot one of Scotlands most prolific residents.


There are 20,000 Red squirrels populating Scotland, this quite magnificently amounts to 75% of the British population of Red squirrels living right here on Scottish land. The average weight of one of these nifty mammals is 250g, making scaling the landscapes pines in search of food a simple task - They survive on a staple diet of pine seeds, acorns, Berries , Fungi and Sap tissue which in spring are in abundance meaning their weight can advance by up to 100g.


The red squirrel is renound for its stunning auburn colouring, this colour varies dependent on the season and come winter it is normal for them to begin displaying streaks of grey, that being said their underside remains cream throughout the year.


Squirrels tend to live in conifer or broadleaf woodland, they live in spherical nests known as dreys made of a sturdy frame of fallen twigs and lined carefully with moss and grass scavenged from the forest floor. They navigate the tree tops by leaping from branch to branch with an impressive reach of up to 10ft, being so high up, the squirrels share their habitat with a variety of species of bird making the forest an ideal location for a keen bird spotter.


The large tufted ears of a Red Squirrel make it easy to determine their surroundings, this paired with their nimble feet makes it easy to make a quick getaway should predators be nearby. Essentially the squirrel is a gentle animal, learning to live alongside other wildlife in the Forest of Abernethy and without them , there would be a hole in the Scottish landscape.

LO3: Script Draft and final script P4

LO4: p6 Evidence of editing

Editing the Audio trail

First of all, I uploaded the assets into Abode Audition using a multitrack workstation so that it was clear to see each recorded piece - the layers which make up the audio trail were visible and I was edit each one in turn. In track one , I placed the recording from the sound booth and in track two , I placed the bedding music which was obtained from a royalty free online cache. I then refined the types of audio within the tracks to Dialogue and music as to gain the relevant editing panels in my Audition work station. 

To the Dialogue audio track , I enhanced the speech using the 'female' type option which picks up upon the pitches and tones within the voices and smooths them out making them appear more feminine - this also added a synthetic edge to the voices however will be appreciated by the younger target audience as it connotes that the show is modern. In addition to this, other radio stations within this genre such as Capital FM use synthetic voices in their jingles, by us doing this we have shown how we have followed codes and conventions and realised what elements of sound are associated with a younger target audience.

As we had two layers of sound in our product it was important that the dialogue is louder than the bedding music so that the voice actors could be heard - I selected the dialogue audio track and increased the dB to 5.4 so that the sound could be heard over the bedding music asset.

This shows the view from the waveform editing panel - for dialogue.

This shows the view from the waveform editing panel - Bedding music 

To make the bedding music quieter , I selected the audio track and using the clip volume slider , I decrease the dB down to 0.2 - this meant that the voices could be heard through the bedding music . This is a convention which is seen in many jingles and sound elements on radio shows as they have to do this to eliminate any dead air on the show - this is seen as unprofessional therefore it was important for us to adhere to this convention for our audio trail as it is would be used as an advertisement on a radio show which too would adhere to this convention.

LO3: Legal And Ethical Issues

When creating our audio trail for the radio show ONE20 fm, it is important that we consider some legal and ethical issues which could arise along the way and then ways which we can combat these in order to not be in breach of any laws. 


Legal and Ethical issues - 

https://www.ofcom.org.uk/__data/assets/pdf_file/0027/19287/bcode09.pdf


Ofcom, is the regulatory body which deals with regulating everything which is broadcasted on tv and radio. They have a set of broadcast rules which producers/media companies have to abide by in order for the content to be suitable to air to a public audience, the areas which these rules cover include but are not limited to:

• protecting under eighteens
• observing watershed
• offensive/harmful language
• Harm or offence
• crime, hatred , disorder and abuse
• religion 
• elections 
• fairness
• privacy
• commercial reference to TV planning 
• commercial communications in radio programming

It is important to ensure that all content which is being broadcasted to an audience is suitable under all areas of this code. For example it is important for our planned show that we do not compromise the privacy of any of the callers who contribute to the show and or any social media accounts we include in shout outs - this would include keeping any personal data such as phone numbers , names , addresses and dates of birth private at the discretion of the caller. In relation to this , should a caller wish to be anonymous within the phone in section - this should be respected. 

In addition to this we would also have to regulate the language used by both presenters and callers as to not cause harm or offence to listeners - this would include disclosing to phone ins that their language needs to be monitored and should this be ignored - relevant apologies made. Our show needs to be impartial toward political, religious or social issues as to not cause offence and to not show any bias toward any of the aforementioned areas this will help avoid conflict between our show and listeners and also steer clear of breaking any of the codes put in place by Ofcom. Religious topics also fall under the ethical bracket also and as a show we must output a fair representation of all ethnicities , avoiding any topics which could provoke racism from callers or online profiles.

There is a possibility that some of our listeners could be under the age of 18 , therefore it is important under the code to protect them from any content which could be potentially damaging for them - this includes limited reference to sex , drugs or violence which also falls under the crime, disorder and abuse sector. There is no specific 'watershed' for radio broadcasting however there are times within the day which are expected for younger listeners not to be tuned in therefore more taboo topics can be discussed therefore around 7pm would be ideal to begin talking about going out or drinking . Although our show serves a purpose as to get listeners ready for their nights out , we must in no way glorify the abuse of alcohol or illegal substances and even as part of this include adverts from drink aware/South Yorkshire police.